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Celebrate the people behind our Alaska Gold Seafood

Dear Alaska Gold customers,

Food has always been a human story. Food brings people together. We share community and fellowship with those we love by breaking bread with them. Food is sacred. It’s what we put in our bodies and gives us life. In the case of Seafood Producers Cooperative, producers put their hearts and souls into bringing a pure, wild, minimally processed protein to people who want to enjoy quality ingredients. The people behind this food work hard, each bringing their unique style and background to their craft. 

The fishermen-owners of Seafood Producers Cooperative are a collective of optimists and some of the last producers of a pure, unadulterated wild protein produced using traditional fishing methods on this planet. We are courageous, free-spirited and independent but also community-minded. Because anybody who has ever fished for a living knows that there will come a moment when you will have to depend on your peers, your fellow fleet members, and your community for help. Our producer-owners are Alaskans. They’re also New Yorkers who hitchhike to Alaska looking for adventure but end up staying because they can’t imagine any other way to live. We are independent-minded. Many of us are highly opinionated. But some of us are also soft-spoken, humble because we’ve been humbled by nature. Some of us were school teachers who, looking for summer income, got hooked and stayed in Alaska to fish. Some of us were executives for Wall Street banks or Silicon Valley start-ups who ditched those lives to go fishing. For some, fishing for a living is all we know and all we’’ll ever know.

Meet some of our producers below. And don’t forget that our Diamond anniversary coupon expires Friday May 31st at midnight PST. Use the following coupon code for $75 off on orders over $300: akgolddiamondanniversary

Thank you for being part of our history,

The Producer-owners of Seafood Producers Cooperative, whose products are available for home delivery at AlaskaGoldBrand.com.

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Summer 2019 Frozen Seafood Shipping Schedule for Holiday Weeks

Holidays will drastically change our shipping schedule, so please plan ahead and carefully read below if you’re wondering when to expect your frozen seafood order.

*Thursday, July 4th we are closed to observe the Independence Day Holiday. The week of 4th of July we will have very limited availability for customer service and for shipping. Kendall will be out fishing and far from an Internet connection and Sherri will be wearing many hats in the office.

****If you are ordering during the week of June 24th-28th, it is entirely possible that we won’t ship your order until the week of July 8th! !! If you order Tuesday June 25th after 7:45am PST and your order is going to a 3-day zone (see map below), it will not ship until the week of July 8th.

On Monday July 1st, we will only ship frozen seafood orders going to 1 and 2-day zones (see transit map below). On Tuesday July 2nd, we will only ship frozen seafood orders going to areas in the 1-day zone. On Wednesday July 3rd, Thursday July 4th and Friday July 5th, no frozen seafood will ship.

As always, please contact us before ordering if you need an order by a specific date and there is a possibility we can shepherd an order through to get there in time, but note we will be available only on a limited basis.

We hang our hats on quality and service. We are not Amazon and we recognize that we are not going to win the speediest seafood shipping award, but if you need an order by a specific date, please contact us and we can at least do our best to shepherd that order to you in time. But the best thing to do is always plan ahead.

*We will be closed Monday, September 2nd to observe the Labor Day Holiday. We expect to experience exceptionally high order volume on the Tuesday after Labor Day. We will do our best to ship all orders on those Tuesdays. However, we will contact you if we think we may need to hold any regular 1-2 day ground shipments for shipping on Wednesday.

Frozen seafood shipping transit map for



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The Formation of our Fishermen-owned Co-op

On May 12th, 1944 the legal contract for the formation of our fishermen-owned co-op was signed. This May we’re going to celebrate our diamond anniversary by giving you our customers $75 off orders of $300 or more.

During this month, we’ll share with you the history of our co-op in several stories, starting today with the story of how West Coast fishermen would band together to form our Seafood Producers Cooperative. Thanks to the courage of these original pioneers in 1944, we are here today and you can purchase our fish for home delivery at www.alaskagoldbrand.com. Thank you for being part of our history!

The fishermen-owners of Seafood Producers Cooperative are some of the last producers of a pure, unadulterated wild protein caught using traditional fishing methods on this planet. And our co-op has been instrumental in preserving this unique way of life.

Primary producers of real food, particularly fishermen, have had a long history of being taken advantage of. Fishermen’s guilds started popping up well over 2000 years ago in the effort to protect fishermen from the whims of nature and markets. It is certainly possible that Jesus’s disciples formed part of a fishermen’s guild of a similar sort on the Sea of Galilee. All of these guilds and co-ops were formed with the intent to protect fishermen, but few have had the staying power of our co-op, which has been around for 75 years serving as a bulwark of the West coast fishing community because of a laser focus on quality products and service and serving the fishermen.

More than a way for fishermen to take control of the profits from their catch, our Co-op became a community in which fishermen banded together in order to make their own destinies.

It’s difficult to gauge the wake that our Co-op spurred on the West Coast fishing industry. Before our Co-op existed, fishermen had limited markets for their products. There were plenty of strikes among fishermen in southeast Alaska. Since our Co-op’s inception, there have not been any fishermen strikes in southeast Alaska. What our Co-op brought was a plant that the fishermen would eventually own themselves and the opportunity for fishermen to get more consistently fair prices. In other words, our Co-op became a way for fishermen to earn a living wage for their hard work of producing beautiful fish.

Our Co-op is an organization owned by fishermen, for fishermen. And it allows fishermen to wield their own future. If you speak with any fishermen-owners about why they joined our Co-op or why they’re fishermen, you will undoubtedly hear that they like being their own boss and being the captains of their own destinies. A co-op that the fishermen own with a fishermen board of directors made up of their peers that makes the tough decisions on setting our Co-op’s direction has made it possible for these fishermen to live their ruggedly independent lifestyle their own way.

Since its inception, producers have kept our Co-op alive with a rugged “share the pain, share the gain” mindset. With a sales office in Bellingham, Washington and most fishing operations taking place in southeast Alaska, our Co-op has deep roots in the Pacific Northwest, but there is something quintessentially American about our Co-op, which allows fishermen to be the captains of their own destinies. And that’s what makes our Co-op keep on keeping on.

Halibut Producers Cooperative Logo

When the co-op formed in 1944, it was the Halibut Liver Oil Producers Cooperative in the days before vitamin A was synthesized and was one of the largest producers of vitamin A in the nation. It later became the Halibut Producers Co-operative. In 1982, the Halibut Producers Cooperative Board of Directors voted to change the co-op’s name to Seafood Producers Cooperative to more accurately reflect the fish that the fishermen were catching and selling, as line-caught king salmon and coho salmon became the bulk of production

The growth of our Co-op has been filled with many learning moments. As an organization owned by ruggedly independent producers who make a living on the ocean, it is somewhere between extremely difficult and impossible to make all content. But when we as fishermen return from a long, difficult fishing trip out on the edge and pull into our plant in Sitka, it is our plant waiting to receive our fish. One of the reasons that our Co-op has survived and flourished is our strict adherence to Rochdale’s Seven Principles, which give direction to cooperative organizations. The other reason that our Co-op has flourished is that we have not lost sight of our quality-focused mission.

Quality is the keystone of our Co-op. This tradition of quality began with the very first fishermen’s annual meeting taking place in 1944. An expert was brought in to speak at length on how to improve quality. To this day quality is a pervasive theme in all meetings of the fishermen Board of Directors. Quality is so important to who we are because our organization is built on the pride we have in producing our fish for our company. But our co-op’s reputation built on quality doesn’t derive from just bleeding and icing fish correctly to produce the freshest quality fish, but also having a relationship based on integrity and transparency with our customers.

We really hope that you the enjoy the fruits of our co-op’s labor—you can order our seafood online for home delivery at www.AlaskaGoldBrand.com. Stay tuned this month for more stories on our co-op, including a story on the special place where we fish, and the stories of the actual producers that form part of our co-op, and more. Also, celebrate with us. Take $75 off an order of $300 or more of our Alaska Gold Seafood.

Use coupon code: AKGoldDiamondAnniversary

Expires May 31st, 2019.

Thank you,

The Producer-owners of Seafood Producers Cooperative, whose products are available for home delivery at www.AlaskaGoldBrand.com